BEEF UP YOUR KNOWLEDGEBEEF UP YOUR KNOWLEDGE

It’s no secret that our bodies need healthy protein to function every day. Beef or “red meat” is packed with nutrients like iron, zinc, protein and B12 vitamins that contribute to well-balanced nutrition. Get to know each cut and what makes them sizzle on your plate.

Get to know each cut

CHUCK

A large primal cut encompassing the upper part of the ribs, shoulder, and neck. Rich in beefy flavour, it’s perfect for roasts, soups, and simmering stews.

BRISKET

A long, rich piece of meat from the breast that is best cooked low and slow for ultimate tenderness. Perfect for smoking in your slow cooker.

SHANK

A flavourful cross-section of the leg that is best braised for dishes like Osso Buco or simmered in your next soup recipe.

RIB

Under the front section of the backbone, ribs are nicely marbled for a tender and flavour-packed bite. Perfect for grilling at your next BBQ party.

PLATE

Comes from the centre of the steer just below the ribeye, which includes short ribs and flavourful skirt steak. Perfect for grilling and slicing into strips like Carne Asada.

LOIN

Most tender cut of beef that is deliciously lean. Crafted into a variety of steaks and roasts. Perfect for seasoning and grilling fast on high heat.

FLANK

A versatile cut found in the cow’s lower chest. Soaks up rubs and marinades like a dream — perfect for grilling fast on high heat.

ROUND

A large, lean primal cut from the rear leg that can be divided into top and bottom round. Perfect for slow cooking your favourite roast beef recipe.

Exceptional sourcing you can taste

What makes our cuts superior? See for yourself:

GRADE

90% of our beef is minimum AAA grade or higher.

AGED

All beef is aged for a 17-day minimum, resulting in a tastier cut.

GOOD FOR THE PLANET AND YOUR PLATE

CANADIAN BEEF FARMING

Canada’s socially responsible beef community plays an integral part in conserving and enhancing our ecosystem’s health. Beef farmers and ranchers oversee 35 million acres of native grassland and manage our natural resources in ways that support animal welfare, people and communities. In fact, Canadian ranchers protect and preserve native grasslands and the habitat for over 60 at-risk species. Raising beef cattle uses 33% of agricultural land in Canada but provides 68% of wildlife capacity, significantly impacting Canada’s sustainability efforts.